Logotype for

Bette Midler

Bette is a light, two-weight, faux pen script; it is as flamboyant as Midler’s persona. The word was written hurriedly in pencil, carefully traced and adjusted, and inked with a felt pen on tracing paper. The B’s top beginning curve stroke is exaggerated, with a subtly curving stem that exceeds the curve’s boundaries.

The word’s upward thrust creates a dynamic movement that is echoed by the elongated ellipses of the B. This upward angle repeats on the exaggerated sweeping crossbar of the ts, and angles more steeply with the ebullient finishing stroke of the e, which ultimately gives the logotype its image. The weight distribution closely follows formal script, though more freely drawn, with two differently shaped es.