Logotypes & Letterforms is a 388-page showcase of 169 hand-drawn logos illustrated with more than 300 pencil sketches to explain the design process. Five chapters focus on commercial logos and four chapters are devoted to logos for academia; Scripts as an important style; Typefaces and alphabets by the author, and a chapter of mixed lettering examples.
The book addresses the typographic relationships of hand drawn letters versus fonts.
Topics covered include: basic introduction to typography, logotype design, and font design. It is an invaluable resource for the student, instructor, professional designer, and the typophile.
This book is written by a professional of 45 years with 30 years of teaching at the Art Center College of Design in Pasadena, California. The 377 fonts that are addressed make it a useful font sourcebook, and the Typographic Suggestions section is a mini-type course. Included are helpful guidelines on how to design a logo and the modification of type to create a logo.