Logotype for

The Raymond Company

The Raymond Company is the manufacturer of ceramic lamps in giftware. Doyald chose a formal script to convey the concept of quality home furnishings.

Extravagant caps are paired with the conservative lowercase forms. To nest the three lines, the caps change size. Two types of d descenders are used for the ys a simple straight form, and a final loop that serves as an ending flourish.

The logo, in burnished gold, was to be applied to sample books stationery, business cards, and special brochures. The shape and style of the lowercase is restrained. It is only the dramatic forms of the caps and the ydescender that the logotype assumes its positive shape an image.