From the first tentative sketches to a finely resolved pencil drawing, these logo development sketches reveal how Doyald developed an idea. There are over 700 sketches, from a wide variety of commerce: corporate, the world of entertainment, cosmetics, products, hotels, resorts, and restaurants, some greatly enlarged to show drawing technique.
In Dangerous Curves I have attempted to show both emerging and expert designers how, in an age of computer-dominated design, the designer can turn to their very own hands for both inspiration and solution. The only way to create a logotype that is truly unique is for the designer to transcend the limitations of the available fonts and typefaces on the market. Dangerous Curves provides a roadmap for that very worthy endeavor. —DY
More information about the book can be found here.